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Basket Abandonment with èƵ
Reduce abandoned baskets by automatically responding to intent in-moment
Help visitors overcome hesitation by delivering in-session messages tailored to their intent, in the most impactful moments before the basket is left behind.
65% reduction in basket abandon, on average
How Made With èƵ helps you
Our real-time optimisation agent
mirrors in-store timing and relevance
Catch hesitation early
Identify high-intent shoppers whose confidence is dropping, so you can act before classic exit intent triggers fire.
Act in the moment
Intervene in-session, in real-time, while the shopper is still deciding. Acting before they leave - not later via abandon emails or retargeting.
Target the right people
Our Optimisation Agent finds the optimal èƵ Segment. So reassurance, urgency or incentives are only shown when they matter.
Choose from a variety of experiences
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Getting Started
Set up experiences in minutes with
Agentic Campaigns
Agentic Campaigns
01
Define the experience
Choose a ready-made overlay or in-page template, customise it to your brand, and tell the Agent what to optimise for - conversion, AOV, revenue, or even a custom goal.
02
See results in days, not weeks
Your Optimisation Agent gets to work immediately, testing across multiple intent segments at once so you reach value faster. No manual testing or guesswork required.
03
Let it run
The Agent automatically shifts traffic toward what’s performing best as results emerge, improving performance over time with no ongoing monitoring or updates needed.
Rapid setup. Faster results.
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Customer Spotlight
Discover how Better Bathrooms used intent-based discounting to reduce basket abandons without giving away unnecessary margin.
Without èƵ, Better Bathrooms had no onsite basket abandonment response.
Their team faced a difficult trade-off: discount generally or accept higher exit rates.
With èƵ, they offered context-aware discounts only when an abandon was likely.
“Our discount strategy is reliant on Made With èƵ and we've seen margin enhancement improvements of over 10% as a result.”
Jay Shufflebottom
Trading Direct, Buy It Direct Group
Integrations
Works with (or without) the tools you already use
Launch intent-based personalisation in minutes
See how Made With èƵ can help you unlock the growth you’ve been missing.
Get a DemoGet a Demo
Join the 100+ eCommerce brands using èƵ
Basket abandonment FAQs
What is basket abandonment?
Basket abandonment (also called cart abandonment) is when a shopper adds items to their online shopping basket but leaves the site without completing the purchase. It's one of the most widespread and costly challenges in eCommerce. Industry averages suggest around 70% of baskets are abandoned before checkout. For many retailers, that's a significant pool of high-intent shoppers who came close to buying but didn't quite get there.
Is basket abandonment the same as cart abandonment?
Yes, basket abandonment and cart abandonment refer to the same behaviour. "Basket" is the term more commonly used by UK retailers; "cart" is more common in the US. Both describe a shopper who has added products to their online shopping bag but left the site without purchasing.
What causes shoppers to abandon their baskets?
Shoppers rarely abandon because they've decided not to buy. More often, it's hesitation: an unexpected delivery cost, uncertainty about fit or size, a quick price comparison, or simply getting distracted. Understanding why a particular shopper is hesitating, then responding to that in the moment, is far more effective than trying to recover them after they've already left.
What's a typical basket abandonment rate?
Most ecommerce sites see basket abandonment rates between 65% and 80%, though it varies by sector. Higher-consideration purchases — furniture, travel, high-ticket fashion — tend to see higher rates. Rather than focusing on the industry average, the more useful question is: of the shoppers who abandoned, how many were genuinely close to buying, and did you do anything to help them?
How do you reduce basket abandonment?
Traditional approaches focus on recovery: abandonment emails, retargeting ads, and exit-intent pop-ups. These all work *after* the shopper has already left. A more effective approach is in-session intervention, identifying the moment a shopper starts to hesitate and responding with the right message, offer, or reassurance before they abandon at all.
Made With èƵ monitors real-time intent signals to do exactly this, achieving an average 65% reduction in basket abandonment on average.
Made With èƵ monitors real-time intent signals to do exactly this, achieving an average 65% reduction in basket abandonment on average.
How is this different from basket abandonment emails?
Basket abandonment emails are sent after a shopper has already left your site. They rely on the shopper having an account or having provided their email, and they compete for attention in a crowded inbox.
In-session intervention with Made With èƵ happens while the shopper is still on your site, when purchase intent is highest and when a well-timed message is most likely to convert. The two approaches are complementary, but in-session intervention addresses the problem earlier and typically at a significantly higher conversion rate.
In-session intervention with Made With èƵ happens while the shopper is still on your site, when purchase intent is highest and when a well-timed message is most likely to convert. The two approaches are complementary, but in-session intervention addresses the problem earlier and typically at a significantly higher conversion rate.