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Email Segmentation with èƵ
Improve email performance by targeting based on visitor intent
Move beyond traditional email segmentation and find new growth by sending emails (or not) based on the context behind every session, increasing click through rate by 100%.
Get an up to 100% increase in click-through rate
How Made With èƵ helps you
Our real-time optimisation agent
mirrors in-store timing and relevance
Understand a visitor’s mindset
Use Session Summaries to understand the context of a visitor’s journey; what they engaged with, and their mindset on leaving.
Trigger the appropriate campaign
Only send Abandon Browse or Abandon Basket emails when a shopper is actually at the right point to respond, instead of triggering them by default.
Personalise content based on context
Enrich emails with context of a visitors session; an incentive if they indicated they need one, or the products they built affinities towards.
Email segmentation, powered by èƵ
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
Integrate with your CRM
Add intent to customer profiles
Update in-session or as a summary
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Getting Started
Set up experiences in minutes with
Agentic Campaigns
Agentic Campaigns
01
Define the experience
Choose a ready-made overlay or in-page template, customise it to your brand, and tell the Agent what to optimise for - conversion, AOV, revenue, or even a custom goal.
02
See results in days, not weeks
Your Optimisation Agent gets to work immediately, testing across multiple intent segments at once so you reach value faster. No manual testing or guesswork required.
03
Let it run
The Agent automatically shifts traffic toward what’s performing best as results emerge, improving performance over time with no ongoing monitoring or updates needed.
Rapid setup. Faster results.
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Choose from 20+ templates
Run overlays and in-page experiences
Launch in under 5 minutes
Customer Spotlight
See how MandM made every email more timely and relevant by replacing static segments with real-time intent data
Without èƵ, MandM segmented emails on a six-week engagement window.
Testing intent segmentation, they sent less to some and more to others — and performed better.
With èƵ, emails became more timely and contextual based on how ready a visitor is to buy.
“èƵ means we can engage customers with the right message for their buying stage, through the channel they best respond to.”
Andy Webb
Head of Customisation, On The Beach
Integrations
Works with (or without) the tools you already use
Launch intent-based email segmentation in minutes
See how Made With èƵ can help you unlock the growth you’ve been missing.
Get a DemoGet a Demo
Join the 100+ eCommerce brands using èƵ
Email segmentation FAQs
What is email segmentation?
Email segmentation is the practice of dividing your subscriber list into smaller groups and sending each group a more relevant message. Most segmentation is based on static data, purchase history, demographics, or browsing categories.
èƵ-based segmentation goes further. It groups subscribers based on their real-time purchase readiness, so campaigns reach people when they’re genuinely ready to engage rather than on a fixed schedule.
èƵ-based segmentation goes further. It groups subscribers based on their real-time purchase readiness, so campaigns reach people when they’re genuinely ready to engage rather than on a fixed schedule.
How is intent-based email segmentation different from behavioural segmentation?
Behavioural segmentation uses past actions, what someone bought last month, which category they browsed, to infer future behaviour.
èƵ-based segmentation uses what a shopper is doing *right now* to understand their current mindset. A shopper who is ready to buy with a clear product affinity is different to a visitor who was just browsing, even if their purchase history or onsite behaviour looks identical. èƵ captures that difference; behaviour alone doesn’t.
èƵ-based segmentation uses what a shopper is doing *right now* to understand their current mindset. A shopper who is ready to buy with a clear product affinity is different to a visitor who was just browsing, even if their purchase history or onsite behaviour looks identical. èƵ captures that difference; behaviour alone doesn’t.
How do I segment my email list by purchase intent?
Made With èƵ generates Session Summaries — a decoded view of each visitor’s on-site behaviour, engagement signals, and intent level — and passes that data to your email platform.
You can then trigger flows and campaigns based on these intent signals: a high-intent visitor who didn’t convert, a returning shopper who keeps viewing the same product, or a subscriber whose session signals suggest they’re close to a decision. Most customers start by layering intent data onto their existing abandonment flows before building more sophisticated intent-driven programmes.
You can then trigger flows and campaigns based on these intent signals: a high-intent visitor who didn’t convert, a returning shopper who keeps viewing the same product, or a subscriber whose session signals suggest they’re close to a decision. Most customers start by layering intent data onto their existing abandonment flows before building more sophisticated intent-driven programmes.
Which email platforms does Made With èƵ integrate with?
Made With èƵ integrates with the major eCommerce email platforms, including Klaviyo, Bloomreach, and Ometria. èƵ signals are passed directly into your existing platform, so you can build intent-based segments and triggers without replacing your current email setup. Even if you don’t see your ESP or email tool in our integrations, our data can easily be passed through via dataLayer or front-end integrations.
How quickly can I see results from intent-based email segmentation?
Most customers see meaningful improvements within 30 to 90 days of going live. MandM unlocked £1.9 in annual incremental revenue and LTV within three months of implementing intent-based email campaigns. You can read about MandM’s story here. Results vary based on list size, send frequency, and how well the intent segments are configured alongside your existing flows.
Does intent-based segmentation work with my existing email flows?
Yes, Made With èƵ adds intent data on top of your existing setup rather than replacing it. You can use intent signals to enhance flows you already have (like browse and basket abandonment sequences) and to build new triggers that fire based on live purchase signals. The goal is to make your existing email programme more accurate, not to rebuild it from scratch.